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UK holidaymakers book just four weeks ahead for summer holidays

According to data compiled by HouseTrip, British travellers confirm their summer holiday rental just 28 days before date of departure for breaks booked within the six-week school holiday window between mid-July and the end of August.

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4 facts to have in mind for hotel mobile websites

Mobile marketing is a hot topic in the industry for HITEC 2011. Vikram Singh, founder of Evision Worldwide, presented an excellent webinar on Mobile Marketing for Hotels & Resorts that gave useful information.

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Preparing for Google Penguin 2.0: How to protect your hotel website

It is much easier to be proactive than reactive when it comes to SEO - rebuilding lost rankings can take a considerable amount of time and effort. Work with a digital marketing partner that can recommend proper preparations for important algorithm updates to keep your site from being penalized.

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Building A Better Responsive Website

The “mobile-first” approach to responsive design is not a new idea. This method, whereby you build the mobile experience and layout of a website first and then use media queries to adjust and add to that layout as the screen size grows, has been considered a best practice in responsive Web design for some time now.

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How Accor drove their direct bookings to 2 Billion Euros

French hotel group Accor is aggressively aiming to increase its digital turnover by 45% within the next three years. It is also pushing for two-thirds of sales to come from the direct channel. That seems a big ask so EyeforTravel’s Ritesh Gupta talks to Rémy Merckx, VP e-commerce sales and distribution, Accor about what’s in store.

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