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Preparing for Google Penguin 2.0: How to protect your hotel website

It is much easier to be proactive than reactive when it comes to SEO - rebuilding lost rankings can take a considerable amount of time and effort. Work with a digital marketing partner that can recommend proper preparations for important algorithm updates to keep your site from being penalized.

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Building A Better Responsive Website

The “mobile-first” approach to responsive design is not a new idea. This method, whereby you build the mobile experience and layout of a website first and then use media queries to adjust and add to that layout as the screen size grows, has been considered a best practice in responsive Web design for some time now.

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How Accor drove their direct bookings to 2 Billion Euros

French hotel group Accor is aggressively aiming to increase its digital turnover by 45% within the next three years. It is also pushing for two-thirds of sales to come from the direct channel. That seems a big ask so EyeforTravel’s Ritesh Gupta talks to Rémy Merckx, VP e-commerce sales and distribution, Accor about what’s in store.

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China changes the World Tourism Industry

Chinese tourism numbers take off! By 2015, 100 million Chinese will pack their bags to travel abroad, according to official reports by the UN World Tourism Organization. CNN likens this phenomenon to the invention of commercial flight as far as its importance for the World Tourism Industry concerns…

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Web Design Trends in 2013

The past few years have seen a tremendous shift in the way developers are building websites. More users have switched onto mobile platforms, along with newer browsers which support HTML5/CSS3 web standards. There are so many unique ideas flowing out of the design community – it seems like new thresholds are being replaced every few months!

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