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How to win back precious revenue from online travel agencies

In 2009, Google changed its approach to brand protection, removing protection for trademarked brands on its Adwords Online advertising service. This esentially allowed others free reign to bid on another brand’s keywords.

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What is a good hotel reservation call - conversion ratio?

...A frequently discussed topic at industry conferences these days is call conversion ratios. With the increased emphasis on reservations sales development, companies are recognizing the importance of turning “inquiry-only” calls into bookings...

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Twitter: a powerful platform for virtual travel concierge services

While 42% of stories shared by users in Facebook are related to travel experiences, Twitter is no exception when it comes to travel industry.

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Greece tops Mediterranean destinations

The Greek islands of Santorini and Crete are clear favourites in hotel comparison website trivago.co.uk, with Santorini’s Imerovigli and Fira occupying the top two spots, followed by Crete’s Chania and Rethymnon in positions four and five.

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How to put a travel industry business plan together

...The reality is that it is not that difficult to make a good hotel business plan. It is merely a structured summary of your idea. Most people try to include everything about their hotel concept in the plan. But this leads to an indigestible super-novel – AKA a mess...

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