Mobile hotel bookings on rise

Wednesday, 12 June 2013 in e-Travel
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Surfing an iPad or smartphone is the perfect way to kill time in a hotel lobby. You can locate the pool or fitness room using mapping apps, check out the room service menu, reserve a table at a nearby restaurant - and, increasingly, book a room.

mobileCustomers who access a hotel website from a tablet are 54% more likely to reserve a room than those who access via smartphone, and 21% more likely than if they're using a desktop computer.

Apparently, we're more likely to use our smartphones to look up reservation numbers and then book the room by calling. The full screen of a tablet is more like a portable laptop, making transactions easier.

Original Article: Mobile and Facebook hotel bookings on the rise.

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